It all started in 1965, when Elie realized that his talents lay in his fingers and in hairdressing and styling he found a release for his creative energies. His search for newer horizons lead him from Beirut, Lebanon in 1970 to Bahrain in 1971. Jean, Elie’s younger brother, who has a passion for art and design, decided to invest his skills in the field of hairdressing and in 1976 he joined Elie in Bahrain. The two brothers together snipped and styled and gained an enviable reputation in Bahrain as one of the leading hairdressers. 1978 saw Elie flying to London to work for a couple of leading salons and further hone his skills. In 1981. Elie returned to Bahrain and the brothers together set up their first salon at the Regency Intercontinental Hotel, Bahrain.